Papers
Stakeholders' Perspectives of the Impacts of Film- and Television-Induced Tourism in Yorkshire
Tourism Review International, Volume 13, Number 2, 2009 , pp. 121-127(7)
This article identifies stakeholders' perspectives of the impact of film- and television-induced tourism on locations using Yorkshire as the case study. Yorkshire has been the film location for a number of popular English TV series and as such is the subject of much location research in the tourism discipline. A series of strategic conversations were held with key stakeholders involved in tourism and destination marketing. This identified a wide range of both positive and negative perspectives of the impacts of film and television using Yorkshire as a location.
The Integration of Film-induced Tourism and Destination Branding in
International Journal of Tourism Research, 10(5): 423-437
This paper identifies the integration of film induced tourism and destination branding on destinations featured in television series’ such as Yorkshire, which is the film location for many popular English television series’. The review of the existing literature identifi ed a gap in previous investigations and in response, a tourist survey and strategic conversations with the key stakeholders were an initial attempt to fill this gap. The issues which arose from these and the literature review highlighted some implications for the future development
of these destinations, namely the use of destination branding in the promotion of a fi lm location.
Copyright © 2008 John Wiley & Sons, Ltd.
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The impact of global terrorism on Ireland's tourism industry: An industry perspective.
Tourism and Hospitality Research, 8(4): 351-363.
The purpose of this paper is to ascertain the impacts of global terrorism on Ireland's tourism industry, through examining the Irish tourism industry's perspective. The research undertaken included a multimethod approach, combining secondary research with primary research (in-depth interviews) to provide some practical findings. These findings highlight the fact that structures must be in place in order for the industry to manage a crisis resulting from a terrorist attack and also to minimise the impacts it will have on the tourism industry. In turn, this paper has the ability to influence tourism policy in countries that rely significantly on tourism such as Ireland.
An investigation into the tourism and hospitality scholarly activity currently being undertaken in Irish higher education institutions
Journal of Hospitality, Leisure, Tourism and Sport Education, 7(2): 15-23.
The purpose of this article is to describe the tourism and hospitality scholarly activity currently taking place in Irish higher education (HE) institutions. A number of approaches to tourism and hospitality research are identified in the literature. In order to understand the policy and practice within the Irish HE sector, qualitative research was conducted through a survey of tourism and hospitality academics and researchers within Irish HE institutions. The findings suggest that tourism and hospitality scholarly activity in Ireland is being carried out in many ways, including through joint research projects between Irish HE institutions and industry. This is a positive step towards achieving research and industry harmony. The development of stand-alone research centres within these institutions can also promote and attract funding for tourism and hospitality research activities.
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Creating a sustainable brand for Northern Ireland through film induced tourism
Published in Tourism Culture and Communication (2008) 8 (3): 147-158.
This article explores the integration of film-induced tourism and destination branding upon locations featuring in a film. Northern Ireland and the film The Chronicles of Narnia—the Lion, the Witch, and the Wardrobe (2005) are the case study under investigation. The researchers’ hypothesis is that a brand based on the image derived from a film may be a strong means of marketing the area and supporting tourism even when the film is shot elsewhere. This was initially tested through key informant interviews with the Northern Ireland Tourist Board (NITB) to assess the linkages between film-induced tourism and destination branding. The review of existing academic literature identified a gap in previous investigations, which indicated that there has been little focused research on this phenomenon, particularly in the Irish context. In response, the interviews undertaken were an initial attempt to fill this gap. The findings from these interviews and the issues that emerged from the literature review highlighted a number of implications for the future branding of such destinations. If such implications are adhered to, destinations such as Northern Ireland can strive to brand themselves more effectively in association with film, as seen with New Zealand and The Lord of the Rings (2001–2003) trilogy.
Key words: Branding; Film-induced tourism; Narnia; Northern Ireland
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